Marketing best practices for reopening during COVID-19

By Leaf Creations | June 1, 2021

The beginning of 2020 has been incredibly difficult for everyone us, including businesses both large and small ones have been affected. As, we start to reopen our business, the focus was on safety and promoting public health. Letting our customers know that our business is taking care of keeping people safe, but also returning to some normalcy in it was the main key for us.

Once again, many companies and organizations will have to reinvent themselves and get acquainted and putting in place all local COVID-19 regulations to help focusing the customers first strategy.

1. Set Goals:

First of all, we have to clear about setting the goals, what you want. We should educate the customers and employees about  COVID-19 and what steps and measures could be taken first for the best practices for reopening our businesses during COVID-19. We have to make it clear what clients and customers need to do and not what.

We have to communicate about  important businesses information. Manage expectations around what your customers want and should expect from us when we reopen our businesses. So, we should keep in mind what we actually want and how to make the beat strategic plans.

2. REASSURE the customers:

The most important thing we faced during this pandemic was loss of assuring the customers again. The COVID-19 was on it’s highest peak and it leads to assuring customers again to make sure the customer knows what they expect from us. COVID-19 measures should be clear and concise for the customers and for everyone of us.

According to a survey conducted by consulting firms, panelbase and a different View, the need for information about social distancing and hygiene measures at various organizations are considered more valuable by the customer than any implemented price discounts for projects. So, we practiced and started assuring the customers, making them a priority.

After all “a satisfied customer is the best and main business strategy for all

3. COMMUNICATE with them:

This one goes by clasping hands with the earlier COVID-19 marketing strategy. Firstly, you want to tell customers what you are doing to stay safe, then you want to explain any changes to your business, you have made.

Lots of businesses have changed their workflow or cut back on some of their products and services lines due to safety and budgetary concerns. Our customers want to know what’s going on, so we started telling them what they need to know when you start marketing during and after COVID-19′.

4. SOCIAL MEDIA helps alot:

Pin your safety strategies to the top of twitter, instagram, linkedin, facebook and other platforms, so it’s always easy to find. Edit your social media platforms bios updated and the links to your safety plans and strategies. Focus most of your social media platforms outputs on reassuring the customers again. Overall, we can say, that great platforms makes us quite easy to rebuild the relationship with customers again.

5. Move everything ONLINE :

With the lockdowns, travel restrictions and many other things due to this pandemic had shifted almost everything online. And some of the businesses have seen a spike who want to create, update their websites, creating webinars, social media campaigns and many more. Now, we can see that this is the time to increase our online presence, to increase our sales, revenues and this can be achieved by investing in a good CRM, supporting your employees through ‘work from home’ strategies, email marketing, hosting many informative webinars. All these ideas helps to reinvest the growth of our businesses.

CONCLUSION

The pandemic made huge changes in our lives as well as in our businesses. There are very few clear takeaways when it comes to marketing strategies for reopening and recovering. This was the time to get creative, innovative and to pivot your socks off. COVID-19 has hit the marketing and branding sector hard, but with vaccine programmes rolling out and the lockdowns lifting, then we came to knew that this is the time to switch to recovery mode and reopen the businesses again and make the customers our first priority, which is beneficial for the businesses as well as for the customers.

For more information, tips , creative ideas and many informative strategies, do check our Leafcreation’s website to make your business grow faster.